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Frozen Pizza Market In-depth Analysis Report, Covering Companies Like (Nestl S.A., Hansen Foods, LLC, Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG.)

Frozen Pizza Market In-depth Analysis Report, Covering Companies Like (Nestl S.A., Hansen Foods, LLC, Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG.)

Frozen pizza consists of a flat round base of dough baked with vegetable or meat toppings.

The study projects that the Frozen Pizza market will register a 6.7% CAGR in terms of revenue, which is expected to reach USD 20,160 million in 2026 from USD 12,804 million in 2019.

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Frozen Pizza Market: Type Outlook

  • Thin Crust Frozen Pizza
  • Thick Crust Frozen Pizza

Frozen Pizza Market: Application Outlook

  • Food Chain Service
  • Retail
  • Others

Frozen Pizza Market: Region Outlook

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, France, Italy, Spain, U.K., Nordic Countries, Belgium, Russia, Rest of Europe
  • Asia Pacific (China, India, Australia, Japan, South Korea, Australia and New Zealand, Rest of Asia Pacific)
  • Latin America, Middle East & Africa (Brazil, Nigeria, Argentina, South Africa, GCC Countries.
  • Others

Highlight: Key Trends of the Global Frozen Pizza Market

Hectic Lifestyle of Working Population to Fuel Global Frozen Pizza Market

The increasingly hectic lifestyle of the people is one of the primary drivers of the global frozen pizza market because frozen pizza has fulfilled the demand for convenient and instant food products among the working population. The introduction of specialty pizza such as dairy-free pizza and gluten-free is driving the market among the people suffering from gluten and dairy intolerance. This is also expected to boost the demand for frozen pizza in the near future. Further, prominent factors such as rising disposable income, increase in the number of retail outlets, and changing customer preference are likely to boost the global frozen pizza market in the upcoming years.

New Product Launches are Aimed at Satisfying Regional Tastes

Pizza is the fastest-growing fast food cuisine in the world. Vendors operating in different nations offer frozen pizza according to the regional or local tastes and available ingredients. Moreover, manufacturers are also introducing new toppings that are popular in a region. In Canada, mozzarella cheese, bacon, pepperoni, and mushrooms constitute popular pizza toppings. In Asian countries such as China and India, traditional Eastern flavors are more favored by consumers. For example, frozen pizzas made in India generally contain more vegetables and spices. Millennial consumers look for new varieties and flavors. Therefore, the growing demand for a variety of frozen pizza will drive the market in the forecast period.

Compromised Nutrition May Inhibit Prospect of Global Frozen Pizza Market

The future of the global frozen pizza market seems profitable owing to the presence of numerous growth drivers. However, the global market is subjected to a few restraints. Growing awareness of less nutrition offered by the frozen pizza and the presence of a high quantity of sodium and preservatives are the major restraints of the market. This notion in the frozen pizza customer is expected to dampen the market’s growth in the near future. Added to above, insufficient freezing facilities in emerging economies is another factor posing a threat to the growth of the global frozen pizza market. Nevertheless, the increased research and development activities of key payers to promote freezing technology and increase product mix are expected to provide profitable opportunities for players operating the frozen pizza market.

North America is Forecasted to Continue with Regional Supremacy Over the Period of Forecast

In 2018, the global market is led by North America, capturing about 36.66% of global Frozen Pizza sales volume. Europe is the second-largest region-wise market with 30.26% global share, followed by Asia-Pacific (28.74%). The region of North America is very likely to continue with market dominance in the international market for frozen pizza. The European region is another significant market for Frozen Pizzas on the globe. The preference of consumer towards the convenient and ready-to-eat solutions led by the increase in the working population and busy lifestyle is fostering the market growth in these two regions. Furthermore, the Asia Pacific region is emerging as a promising market for frozen Pizzas. The high consumption of convenience food products and growing demand for ready to eat meals especially in India and China will support the market growth in the region during the forecast period.

Thin Crust Frozen Pizza to Emerge as Top-Selling Product

Compared to various types of frozen pizza, thin crust is likely to be one of the top-selling frozen pizzas. By 2026 end, thin crust frozen pizza is projected to reach nearly USD 12,400 million revenue. Owing to the softer base that enhances the eating experience, the demand for thin crust pizza is growing. Also, thin crust pizza contains less calories than conventional pizza, thereby limiting calorie consumption.

High Sales through Food Chain Services

Food chain services are likely to be one of the largest distribution channels. By 2026 end, food chain services are projected to reach close to USD 8,300 million in revenue. An increasing number of customers prefer buying a frozen pizza from the food chain store as the variety offered is more, these food chain services also provide proper support service in case of any complaint.

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Leading Company for Driving Industry development

The global Frozen Pizza market growth is also reliant on the development of active players in the industry, which are Nestl S.A., Hansen Foods, LLC, Hansen Foods, LLC, Schwan Food Co., Dr. Oetker, General Mills, Inc., Freiberger Lebensmittel GmbH & Co. KG., Conagra Brands Inc., Daiya Foods Inc., Amy’s Kitchen, Inc., Palermo Villa, Inc., and etc.

The frozen pizza market is competitive with numerous established vendors. Marketing and advertisements constitute the major tools for brand promotion and expansion of the customer base. Large vendors have the upper hand and financial strength to invest in large-scale campaigns than small and regional vendors. The increasing advertisement and marketing campaigns will drive the growth of the global frozen pizza market during the forecast period.

Table of Content

1 Report Overview

1.1  Product Definition and Scope

1.2  PEST (Political, Economic, Social and Technological) Analysis of Frozen Pizza Market

2 Market Trends and Competitive Landscape

3 Segmentation of Frozen Pizza Market by Types

4 Segmentation of Frozen Pizza Market by End-Users

5 Market Analysis by Major Regions

6 Product Commodity of Frozen Pizza Market in Major Countries

7 North America Frozen Pizza Landscape Analysis

8 Europe Frozen Pizza Landscape Analysis

9 Asia Pacific Frozen Pizza Landscape Analysis

10 Latin America, Middle East & Africa Frozen Pizza Landscape Analysis  

11 Major Players Profile

11.1 Nestl S.A.

11.1.1 Nestl S.A. Company Profile and Recent Development

11.1.2 Market Performance

11.1.3 Product and Service Introduction

11.2 Hansen Foods, LLC

11.3 Schwan Food Co.

11.4 Dr. Oetker

11.5 General Mills, Inc.

11.6 Freiberger Lebensmittel GmbH & Co. KG.

11.7 Conagra Brands Inc.

11.8 Daiya Foods Inc.

11.9 Amy’s Kitchen, Inc.

11.10 Palermo Villa, Inc.

Key Stakeholders

  • Frozen Pizza manufacturers
  • Raw material suppliers of Frozen Pizza
  • Downstream vendors and end-users
  • Traders, distributors, and resellers of Frozen Pizza
  • Frozen Pizza industry associations and research organizations
  • Product managers, Frozen Pizza industry administrator, C-level executives of the industries
  • Market Research and consulting firms
  • Small and Medium-sized Enterprises (SMEs)

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Years considered for the study

  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2019 to 2026

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